Finally, we present best practices through a case study with a pharmaceutical customer and related technologies. We demonstrate why the new dynamic way of manufacturing demand consolidation is superior to the traditional fixed one. In this work, we present the complexity of Campaign Planning in Manufacturing and further discuss ways to improve it. Customer service and inventory levels need to be further taken into account while consolidating to achieve the desired supply chain management goals. Consolidating the manufacturing demand by creating campaigns helps minimizing the total capacity setup time. In such an environment, Campaign Planning is pivotal for maintaining the efficiency of the manufacturing process. In addition, companies must not only deal with the usual complexities of fluctuating demand from changing customer needs, competition, and economic pressures, but also with abrupt and unexpected changes that can upset carefully devised plans.
Moreover, the manufacturing operations are highly capacity intensive. In the process industry including pharmaceuticals, metals and chemicals, manufacturing supply chains are particularly long and complex. Laboratory of Quantitative Analysis, Logistics and Supply Chain Management, Department of Mechanical Engineering, Aristotle University of Thessaloniki, Greece
Campaign planning for manufacturing supply chains
